Samsung Next is Now
Where next?
Integrated European campaign for the Galaxy range of tablets. Positioning them as windows through which we all go on our own unique, curious journey of discovery through the web.
The key visual ‘From pins to punks’ for example, takes you on a journey using a Samsung Galaxy tablet, starting with a simple safety pin and ending in a cultural movement.
Static and digital media ran across the UK in prime media locations including a London Bridge station takeover, the Birmingham Media Eyes, TFL escalator panels as well as an interactive window display in Harrods, London.