Using the deep red associated with British & Irish Lions as a base, each colour of the nations is represented by brush strokes that mimic the style of African tribal war paint. Quite literally, taking the fight to South Africa during the tour.
On top of that, the face of a lion is embroidered into the midriff, to stare down the opponent at the all important one-on-ones.
A contemporary design, appealing to the next generation of aspiring Lions.