Utilising the ‘new-year, new-me’ mindset common with many people in January, this campaign promoted the latest health and fitness features of the Samsung mobile phone range. A vibrant colour pallet of geometric shapes over a clean background, combined with a motivational headline encouraged consumers to strive for improvement with their handsets as well as themselves.
The striking visuals were utilised across out-of-home posters with a heavy social media presence, experiential Call Centre roadshows, retail training and e-learning.