Multi-channel European-wide brand campaign, supporting Amazon's first major pan-European sports sponsorship; Uefa’s Women’s Football.
Spotlighting the passion and tenacity of real football players, rooted in the insight that playing women’s football unleashes confidence and self-assurance, on and off the pitch.
In the TVC, viewers see a cinematic series of sharp, energetic cuts, from free kicks to tackles and exasperation to celebration. From the pitch to the halls to the locker room, the players take center stage. Cleverly, the short is juxtaposed against the 1950s track Sweet Old Fashioned Girl by Teresa Brewer.