#DoWhatYouCant
Utilised during a series of high-level conferences with industry peers. The creative highlighted what can be achieved by using the connected range of Samsung products and alluded to the brands over-arching theme for 2018 - the aspirational hashtag #DoWhatYouCant.
Rolled out across the entire conference space, the illustration took you on a journey across a landscape of multiple adventures - each one accompanied by a relevant Samsung product.